Venus Lanzot
With nearly two decades of marketing experience, I possess knowledge and expertise across multiple business verticals, including non-profit, luxury retail, tech, and finance. I have successfully designed and executed multi-channel digital marketing campaigns that have generated millions in revenue.
View samples of my work below.
17
Years of Experience
4
Industry Verticals
$$$
Generated Millions in Revenue
Accolades
Consistently recognized as a top performer at MetLife, Inc. for designing and implementing projects that delivered substantial business impact.
PORTFOLIO
Multi-Channel Campaigns
Increased revenue from sales promotions by an average of 40% through the execution of engaging, data-driven campaigns. These campaigns included PDF flyers, weekly emails, social media ads, and dedicated landing pages.
Virtual Event Management
Revitalized a monthly webinar series, increasing the average user registration from 50 to 300 within one year. Designed a high-touch awareness campaign to promote each event. Campaign tactics were recognized as best-in-class by internal and external training experts.
Website Development & Management
Spearheaded the development of a web portal for a sales organization, streamlining business updates and system notifications for 15,000 field agents. The portal secured organizational data and improved the user experience by providing a centralized location for information.
Program Management
Enabled 800 users nationwide to compliantly engage consumers via social media, email, SMS, and websites. Collaborated with business operations teams to develop policies and procedures, ensuring legal and compliance standards adherence. Managed the development of monthly content and user training.
Campaign Mapping
Create visual representations of campaigns to identify all customer touchpoints to ensure a positive customer experience and clear path toward the business goals.
Project Planning
Skilled in Microsoft Excel, capable of crafting project plans that identify stakeholders, define clear objectives, and prioritize tasks effectively.
Video Production
Orchestrated a national campaign to announce a new multimillion-dollar sales and service system, which entailed producing a premiere video. By assuming various roles, including scriptwriting, supervising editing, coordinating production, and recording the voiceover, I saved the company $60,000. The project was successfully delivered within eight-weeks, in time for the nationwide launch.
Experienced Marketing Strategist 